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Privacy Policy

Last Updated: April 28, 2026

Effective for all users of reapertradesupply.com

Your privacy matters to us. This Privacy Policy explains how Reaper Trade Supply (a brand of HVAC Reaper) (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit reapertradesupply.com (the “Site”), make a purchase, enter a giveaway, or sign up for our VIP waitlist or email list. By using the Site, you agree to the practices described in this policy.

1. Overview

Reaper Trade Supply is an ecommerce and giveaway platform built for tradespeople — HVAC technicians, electricians, plumbers, contractors, and the broader trades community. We sell premium tools, gear, workwear, and merch, and we run ongoing giveaway campaigns.

We are headquartered in California, United States, and we are committed to complying with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

2. Information We Collect

We collect information in the following ways:

Information You Provide Directly

  • Account & Purchase Information: Name, email address, shipping address, billing address, phone number, and payment information when you make a purchase.
  • VIP Waitlist: First name, last name, email address, trade/occupation, and preferred membership tier when you join our VIP waitlist.
  • SMS Opt-In (if applicable): Phone number and consent when you opt in to text message marketing.
  • Email Signup: Email address when you subscribe to our newsletter or promotional emails.
  • Giveaway Entries: Name, email address, and any other information required to enter a giveaway or contest.
  • Contact Form: Name, email address, and message content when you contact us through our website.

Information Collected Automatically

  • Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and other browsing behavior on our Site.
  • Device & Technical Data: IP address, browser type and version, operating system, device type, screen resolution, and language settings.
  • Cookies & Tracking: We use cookies and similar tracking technologies as described in Section 5 below.

Information from Third Parties

  • Payment Processors: We receive transaction confirmation and limited payment data from our payment processors (such as Shopify Payments or Stripe). We do not store full credit card numbers.
  • Social Media: If you interact with our social media accounts or use social login features, we may receive information from those platforms in accordance with their privacy policies.
  • Analytics Providers: We may receive aggregated analytics data from third-party analytics services.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Process Orders: To fulfill purchases, process payments, arrange shipping, and handle returns and refunds.
  • Giveaway Administration: To process entries, select winners, notify winners, and administer prizes.
  • VIP Waitlist: To manage your waitlist position, send your welcome email, and notify you when VIP membership launches.
  • Email Marketing: To send promotional emails, product announcements, giveaway notifications, and other marketing communications (only with your consent or as permitted by law).
  • Customer Support: To respond to your inquiries, resolve disputes, and troubleshoot issues.
  • Site Improvement: To analyze usage patterns, improve our Site's functionality and design, and develop new features.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes, including tax obligations and sweepstakes regulations.
  • Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, abuse of our giveaway system, and other illegal activities.
  • Communications: To send transactional emails such as order confirmations, shipping updates, and password resets.

4. How We Share Your Information

We do not sell your personal information to third parties. We share your information only in the following limited circumstances:

  • Service Providers: We share information with trusted third-party vendors who help us operate our business, including payment processors (Shopify, Stripe), email service providers (Resend), database services (Supabase), and analytics providers. These vendors are contractually obligated to protect your information and use it only for the services they provide to us.
  • Giveaway Winners: Winner names and general location (city/state) may be publicly announced on our website and social media channels as required by sweepstakes law and our Official Rules.
  • Legal Requirements: We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: If Reaper Trade Supply is acquired, merged, or sold, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our Site before your information is transferred and becomes subject to a different privacy policy.
  • With Your Consent: We may share your information for other purposes with your explicit consent.

We do not sell, rent, or trade your personal information to third-party marketers.

Giveaway Winner Announcements

If you win a giveaway, your first name, last initial, and general location (city/state) may be publicly announced on our website, social media channels, and in email communications as required by applicable sweepstakes law and our Official Rules. By entering a giveaway, you consent to this limited disclosure. Full last names, addresses, and contact information are never publicly disclosed.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons and pixels) to enhance your experience on our Site, analyze traffic, and support our marketing efforts.

Types of Cookies We Use

  • Essential Cookies: Required for the Site to function properly. These include session cookies that keep you logged in and shopping cart cookies. You cannot opt out of these.
  • Analytics Cookies: Help us understand how visitors interact with our Site (e.g., which pages are most visited, how long users stay). We may use tools like Google Analytics for this purpose.
  • Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across other websites and platforms.
  • Preference Cookies: Remember your settings and preferences (such as language or region) to personalize your experience.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Note that disabling certain cookies may affect the functionality of our Site.

For a full breakdown of every cookie we use, opt-out links, and browser-by-browser instructions, see our dedicated Cookie Policy. For general information about cookies, visit allaboutcookies.org.

Do Not Track: Our Site does not currently respond to “Do Not Track” browser signals. We will update this policy if we implement such a response.

6. Email Marketing

We send marketing emails only to users who have opted in — either by joining our VIP waitlist, subscribing to our newsletter, or otherwise providing consent.

Unsubscribe: You can opt out of marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any marketing email, or by contacting us at support@reapertradesupply.com.

Please note that even if you unsubscribe from marketing emails, we may still send you transactional emails related to your orders, giveaway entries, or account activity.

We comply with the CAN-SPAM Act. All marketing emails include our physical mailing address, a clear unsubscribe mechanism, and accurate subject lines.

SMS / Text Message Marketing

If we offer SMS marketing in the future, we will only send text messages to users who have explicitly opted in. Message and data rates may apply. You can opt out at any time by replying STOP to any text message or by contacting us at support@reapertradesupply.com. We will never share your phone number with third parties for their own marketing purposes.

Our email service provider is Resend. Your email address is stored securely in our database (Supabase) and transmitted to Resend solely for the purpose of sending you emails you have requested.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

  • Order Data: Retained for 7 years to comply with tax and accounting obligations.
  • VIP Waitlist & Email Subscribers: Retained until you unsubscribe or request deletion.
  • Giveaway Entry Data: Retained for 1 year after the giveaway closes, or longer if required by applicable sweepstakes regulations.
  • Contact Form Submissions: Retained for 2 years or until the matter is resolved.
  • Analytics Data: Aggregated and anonymized data may be retained indefinitely.

When we no longer need your personal information, we will securely delete or anonymize it.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • SSL/TLS encryption for data transmitted between your browser and our Site
  • Secure, access-controlled database storage via Supabase with Row Level Security (RLS) policies
  • Payment processing handled entirely by PCI-compliant third-party processors — we never store full card numbers
  • Limited employee access to personal data on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at support@reapertradesupply.com.

9. Third-Party Links & Services

Our Site may contain links to third-party websites, social media platforms, and services (such as Instagram, TikTok, and YouTube). These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party sites you visit.

Our key third-party service providers and their privacy policies:

10. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@reapertradesupply.com.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding your personal information.

Categories of Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information:

  • Identifiers (name, email address, IP address)
  • Commercial information (purchase history, products considered)
  • Internet or electronic network activity (browsing behavior on our Site)
  • Geolocation data (general location based on IP address)
  • Professional or employment-related information (trade/occupation, collected via VIP waitlist)

Your California Rights

  • Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources, the business purposes for collecting it, and the categories of third parties we share it with.
  • Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as completing a transaction or complying with legal obligations).
  • Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising. If this changes, we will update this policy and provide an opt-out mechanism.
  • Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined by the CPRA beyond what is necessary for the purposes described in this policy.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge different prices, or provide a different level of service because you exercised your rights.

How to Exercise Your Rights

To exercise any of the rights above, please contact us at:

We will respond to verifiable consumer requests within 45 days. We may need to verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf.

California “Shine the Light” Law

Under California Civil Code Section 1798.83, California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

12. Your Privacy Rights (All Users)

Regardless of where you live, you have the following rights with respect to your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to legal retention requirements.
  • Opt-Out: Unsubscribe from marketing emails at any time.
  • Portability: Request a copy of your data in a portable format.

To exercise any of these rights, contact us at support@reapertradesupply.com. We will respond within 30 days (or 45 days for California residents).

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page.

For material changes, we will provide additional notice — such as a banner on our Site or an email to subscribers — before the changes take effect. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Reaper Trade Supply (a brand of HVAC Reaper)

Privacy & Data Requests

For California residents, you may also contact the California Attorney General's office or the California Privacy Protection Agency (CPPA) at cppa.ca.gov if you believe your privacy rights have been violated.

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